I <3 Blue Steel "so much better and cheaper than going to the salon. I use the electric blue lightning hair lightener and this after. color lasts for weeks and fades into a nice silver-white that I love. I recommend using the k18 keratine treatment after dying and washing your hair to avoid damage" — tj (5/5)
Only works on white hair "It doesn’t work and when you write the company they just say that they are sorry for your frustration, but the hair wasn’t light enough" — Daniella (1/5)
Waste of money "Sorry to say. It was waste of money. Not even one strand got the hue as shown in the pics on your website. I kept it for 1 hour after application, washed off with cold water, let it dry naturally, abd zilch. I was making this a promo forbu guys on my instagram channel, but I have nothing to show. What a waste" — Rohan N. (1/5)
Didn't really do much in "Didn't really do much in terms of toning or depositing color over bleached blonde hair." — Viv V. (2/5)
Not worth it "I bought it because the photos on the website were impressive and achieved the same blonde tone as the picture even a bit lighter and it didn't even come close to the same shade. I even did 3 dye job and looked bad. I had my reservation when I opened because it was really watery and pigment didn't seem strong but still gave it a shot. I love the other colors my go-to are purple and electric green but the result wasn't it and refund of the company is a joke..." — Jose P. (2/5)