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"Beautiful color I love manic panic s bold color’s and how easy application is"
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We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
Shade
More Red Hair Dye Shades
GUILT-FREE GLAMOUR!®
This deep, red-based pink shade can be used from platinum blonde down to darkest brown, with results from a light berry wine all the way to deepest cab results. All semipermanent hair color works best on level 7+ pre-lightened hair. For a velvety, berry pink all the way to deepest burgundy results uses on darker bases. Want to create a custom shade? Divine Wine mixes well with other warm colors, purples and our pastelizer! Want to darken this shade? Add in Raven Black!

Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 4.714286 / 5 from 14 reviews.
Review topics: ["color","panic","shampoo","conditioner"].
"Beautiful color I love manic panic s bold color’s and how easy application is"
— Jasmine C. (5/5)
"I'm absolutely thrilled to be able to find this color for my daughter as her Christmas gift. She swears by you product, she won't use anything else to color her hair. I just wish you had the shade of blue my grandson loves. Thank you for the fantastic hair colors."
— Gina H. (5/5)
"I've used Manic Panic for going on ten years now, with many different shades. All of their products work wonderfully and leave my hair feeling so healthy. I've noticed different results in fading from what others have said - reds actually seem to stay in my hair better than blues. I'm sure lots of this depends on hair science. But I wanted to vouch for their longevity. If you find a color that suits your hair best (chemically), it can actually last for months as long as you follow recommended procedures. Their shampoo and conditioner are really nice as well. Love you Manic Panic!"
— Alayna (5/5)
"3 of the 6 containers had broken seals resulting in a mess over the box plus loss of dye to be used. Normally I order from amazon but they sometimes run out or have delayed delivery of Divine Wine. Color is fantastic with my blonde hair. Delivery is crap. Have pictures of open box."
— Dino L. (2/5)
"LOVE THIS COLOR SO MUCH!! before i dyed it with the manic panic i had a reddish brown color, and the result came out amazing! its so pretty and it almost looks like a dark pink magenta color with hints of red and purple. amazing! i definitely recommend"
— teagan (5/5)
"The color payoff is very bright to the point where it stained my white shower but luckily its not something a bleach shower cleaner can't fix so please make sure to have that on hand. In terms of color on my hair, the color on my hair is very bright. I dyed my copper/blond hair and I wasn't expecting one-to-one color to the container but it worked perfect, identical to the color on the website. I haven't used manic panic in years and forgot the strength of the color payoff so I bought 2 containers for my thick shoulder length hair. However, I ended up only using 1/2 of one container. I also got a freebie Dark Star which is a grey/purple and have been using that with conditioner to tone down the bright Divine Wine color because in the end, the color by itself was just a bit too much for me. The product itself is 5 stars but the experience of using the product is a bit panic-inducing so that's why I would say this is 4 stars because of the staining lol. If you're up for it, I'd recommend this product."
— Shannon C. (4/5)
"Came earlier than I thought, and as always love the colors. Very true to the hair charts."
— Romy M. (5/5)
"I purchased Divine Wine and Raven recently and not only do they go well together, they mix well to."
— Kaleigh S. (5/5)
"The color turned out amazing! Went over my faded pink nicely as well."
— Trinity D. (5/5)
"what a great color says on long just be careful when using make sure you use gloves"
— jean a. (5/5)
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