New Love Color Shades

Shop our 3 new shades. Keeping your hair fresh, vibrant and maintained.

*Please note there is a delay in shipping from our warehouse. Delays up to 7 days expected



Hair color isn’t just a style choice. With Manic Panic, hair color is a revolution. Stand out, make a statement, and give in to glamour!

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A women-owned fist icon on a pastel background

Manic Panic is the brain child of sisters Tish & Snooky Bellomo, the OG High Priestesses of Punk.

A sun icon in a circle symbolizing over 40 years of existence.
Over 40 Years

Born on the chic streets of NYC, Manic Panic is THE go-to beauty brand for a trend or throwback.

Vegan leaf symbol on pink and blue backdrop

Need some guilt-free glam to go with your oatmilk latte? Manic Panic is 100% vegan, always.

Cruelty-free: A logo of a heart, symbolizing products not tested on animals.

Tested on celebrities — never on animals. Now give your pets a big kiss from us!

Cosmopolitan logo: A sleek, modern design featuring the word
Logo of Bazaar Magazine featuring stylish typography and a sleek design.
New York logo on black background: a bold, iconic emblem representing the vibrant city of New York.

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We’ve got a hair color for every shade in the rainbow (and then some). Pick a shade (or two...or three...) and let your color freak flag fly!

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The Look

Pride Pack

Inspired by the all inclusive Pride Flag, grab four rainbow shades with an extra 25% off now till 5.27.24 at 11:59 pm EST.

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Grunge Pastels

Tap into 90's grunge with these perfectly pastel mixes...with a twist.

Barbie Core

Just like Barbie's boundless energy and playful spirit, our Pink Hair Barbie Core trend is all about embracing your fun-loving side. Channel your inner doll and let your hair become a canvas for creative self-expression, whether you're rocking a full head of pink or adding delightful highlights.

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We’ve got answers! Whether you’re a hair color virgin or a total #DyeHard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.

What Makes Manic Panic So Special?

Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!

Why Do I Need To Do a Patch/ Strand Test?

Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring all over!

Do I Need To Bleach My Hair To Use Manic Panic Hair Color?

Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.

Why Did My Blue Hair Color Turn Out Green?

Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!

How Long Do Manic Panic Colors Last?

Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment. If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.