About Us

From our rock and roll roots to today’s red carpet, Manic Panic’s been shaking up style for 40 years and counting...

Beauty Bus 2018

Lifetime Achievement Awards

Women President's Organization

Entrepreneurial Achievement Award


Libby Awards (numerous years)Best Vegan Hair Product

Wabel HPC

Hair Care Award

Nylon Magazine

Beauty Hit List (numerous years)Best Beauty Product

Crain’s New York Business

2002 Small Business Award


Entrepreneurs of The Year

The Manic


Manic Panic is the trailblazing beauty brand that started the vivid hair color revolution in the USA over 4 decades ago. Since then, our mission has been to share our rainbow vision of Peace, Love, and Glamour throughout the universe.

Woman-owned, vegan, and cruelty free since 1977, we never compromise. Those who dare to unleash their inner color deserve the highest level of quality and integrity from their beauty brands. Embrace your individuality and feel good about your glam!

We wont rest until our Manic Panic rainbow spreads throughout the galaxy. Charitable before it was lit, we continue to donate a minimum of 15% of our net profits to charities like BCRF, True Colors United, and The World Wildlife Fund. #ColorForACause

Color For a Cause™

Manic Panic gives 15% of profits (monthly and annually) to support various charitable organizations.

About the Founders

For over 40 years, Tish and Snooky have delivered their rock n’ roll lifestyle to the world through their iconic brand. Their legendary hair color, which has remained 100% vegan and cruelty-free since its inception, has helped celebrities including Cyndi Lauper, Rihanna, Lady Gaga, Katy Perry, Cardi B, Jared Leto, Kylie Jenner, and Kim Kardashian stand out in the headlines.

Tish and Snooky have been dubbed the “High Priestesses of Punk™”, and still rock the Manic Panic lifestyle. “We don’t just sell it, we live it!” has been their motto for over 40 years. To this day, Tish and Snooky continue to perform regularly, singing with some of music’s biggest icons including the all-star band Blue Coupe, consisting of Rock and Roll Hall of Famer Dennis Dunaway (founding member of the Alice Cooper group) and Albert and Joe Bouchard, founding members of Blue Oyster Cult.

Tish and Snooky continue to spread their brand of radical glamour® throughout the galaxy! Learn more about Tish & Snooky on their website, tishandsnooky.com



We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.

What Makes Manic Panic So Special?

Because we’re the OGs in colorful vegan and cruelty-free hair dye. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you dye. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!

Why Do I Need To Do a Patch/ Strand Test?

Before coloring your hair, you should perform a patch or strand test with your dye or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before dyeing all over!

Do I Need To Bleach My Hair To Use Manic Panic Colors?

Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.

Why Did My Blue Hair Color Turn Out Green?

Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!

How Long Do Manic Panic Colors Last?

Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment. If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.