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We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
Shade
Red Passion™
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More Red Hair Dye Shades
GUILT-FREE GLAMOUR!®
Red Passion is a lovely, medium red hair dye with hints of pink. This cherry red shade glows under blacklight. We recommend lightening hair to a very light level 9 blonde before use. If your hair is brassy when Red Passion is applied,the end result can be a pink-orange tint; avoid this by using Silver Stiletto or Virgin Snow White Toner to remove brassiness before applying Red Passion.
Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 2.3636363 / 5 from 22 reviews.
Review topics: ["color","orange","panic","red"].
"Bought this in pharmacy. Dispite the name, it's ORANGE. Not a orangange tinted red. It's bright orange. It's a nice orange and very vibrant but not the color I expected from the name, the color of the packaging or the refecence photos on the web site."
— Matt (3/5)
"I got it off Amazon and it came out bright orange. It wasn’t red at all. Turned my bleached hair into orange and had to go to the salon to fix it. Do not recommend."
— ari (1/5)
"Got it at shoppers and I left it in for an hour because that’s what’s recommended to get a vibrant colour after dried I had to shine a light on it to see the tiniest difference but other than that it’s not visible"
— Adysen (1/5)
"bought this in store hoping for a bright vibrant red instead already looks faded after first wash it was the only red available at shoppers and im pissed ive been dying my hair red for years used to use manic for other colour stick to joyco if you want a real red."
— oliver (2/5)
"It’s peach. Not my hair, the actual dye is peach color. What the actual heck dude. I ordered it and I got like a light salmon color. I’m so mad that I wasted my money. Esp since I’ve been using this brand for years. Fell off hard. Very sad."
— Aj (1/5)
"This colour has no pigment, and made not a shred of difference to my hair! It didn’t even show on my very white scalp! Not my usual experience with Manic Panic - I usually use Vampire Kiss, and it is the most lovely colour. Red Passion is such a waste of time and money."
— Sophie (1/5)
"Really disappointed with this colour. I’ve been using manic panic for years, tried lots of their different colours, always favoured them over other brands and have convinced friends to make the switch too. As advertised, this is a vibrant red. Although when I opened the tub it appeared luminous orange. The consistency was super watery, whereas usually with manic panic it’s really pigmented. Usually I spent days scrubbing it off my skin and surfaces but this just washed off my sink with water, no soap. After using on my hair it didn’t even colour it the orange colour it appeared to be, I have a very faded red at the moment and post dye it looks absolutely no different at all. Seriously disappointed with the entire thing to be honest"
— Dearbhlá (1/5)
"It is advertised as red but came out a splotchy orange! My hair started at a level 9 so I know it was not a problem on my part. Want a refund!!!!!"
— Makenna (1/5)
"Didn't turnout right and left stains on sink and in the shower!"
— Vernon G. (1/5)
"Ordered on Amazon to touch up my roots and it came orange… did not get the color advertised"
— Grace (1/5)
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