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We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
Shade
Ultra™ Violet
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More Purple Hair Dye Shades
GUILT-FREE GLAMOUR!®
Ultra Violet is a super cool, blue-toned violet hair dye that can even give unbleached hair violet tones. For the most vibrant results, we recommend lightening hair to very light level 9 blonde or lighter before use.
Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 4.3076925 / 5 from 13 reviews.
Review topics: ["color"].
"Bought from a 3rd party seller, and was hoping to love it. However, my hair got darker from the faded auburn it was before. It came off my skin easily and rinsed really quickly. Hoping it's a purple tint in the sun, otherwise, I'm going to be disappointed, and I left it in my hair with a bag on my head for about 2 and a half hours."
— Anonymous (4/5)
"Have used twice, once over another faded shade and again over bleach. The first time it washed out fast (I used warm water of course so totes on me) haven't washed 2nd run yet but still love it just the same"
— Cj (4/5)
"I usually use manic panic and almost every time it looks amazing although when using this one it turned out a dark blue instead of purple"
— Ash (3/5)
"always love the color"
— Mayra L. (5/5)
"I use manic panic on my adult daughters hair. We love it. Colors are vibrant and last quite a while. I have not yet received my order. Looking forward to getting the delivery."
— Donita J. (5/5)
"Amazing, its actually a bit lighter and just so cute i love it so much!."
— Fabi (5/5)
"Love these. Just need to be careful when applying it. Love the vibrant colors"
— Deida (5/5)
"The product is great. No issues there. But shipping is always ridiculous. Last order, it tool almost 2 months! Never got an email about the delay either. Had to reach out to find out. And all they offered was a 20% off next purchase, which of course doesnt work on any sale items. This time was a bit quicker, but still took a long time. And everytime, i end up with at least 1 container busted in the box, which i then have to clean All of the containers. Its just annoying."
— Casey S. (4/5)
"BEAUTIFUL color but is GONE after 2 washes . Hot Hot Pink lasts easily a 30-45 days. It's really unfortunate because it's an amazing color. For reference my hair is lightened to Level 7. Here is a pic of it on Level 7 after application/rinse/shampoo/air-dry. My Level 4 brown is mixed in)"
— Hayley (3/5)
"Ultra Violet is the best purple ever. I've tried other brands but none compare to Manic Panic. I used it on my lightened medium blonde hair and it lasted a long time. Positively electric!"
— Samantha (5/5)
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