Great red
"This looks really good with brown hair. The color is strong, especially in the sun. Then it shines as a bright red. It's hard to get a red right. But this one is not too orange and not too purple."
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We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
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More Red Hair Dye Shades
GUILT-FREE GLAMOUR!®
Wildfire is a hot, reddish-orange hair dye that glows under black light. For best results, we recommend lightening hair to a very light level 9 blonde or lighter before use.

Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 4.0588236 / 5 from 34 reviews.
Review topics: [color].
"This looks really good with brown hair. The color is strong, especially in the sun. Then it shines as a bright red. It's hard to get a red right. But this one is not too orange and not too purple."
— Anika T. (5/5)
"Shows red and came out orange"
— Joe (1/5)
"It was orange, not red."
— Mya G. (2/5)
"If I could give this zero stars I would! This is suppose to be red but,came out neon orange! It’s awful"
— Tiffany (1/5)
"Make sure your hair isn't brassy if you're applying on blonde hair or else it will turn a bright orange. Learned the hard way unfortunately. If you were in the same boat as me, I applied Pink Warrior after and got the primary red I wanted."
— Anne (3/5)
"Wish I had looked at the reviews this is NEON ORANGE not remotely red I am so wildly upset. Doesn’t look remotely like the pictures"
— Kyra P. (1/5)
"Very gorgeous and vibrant for the fact that i have dark hair. Unfortunatley it does get all over my clothes and anything my hair touches 3"
— Presley (4/5)
"THIS IS NOT A RED, ITS A ORANGE! If you want red hair like the pictures, then do not get this. After using manic panic 40 developer bleach i used this color and got a redish orange."
— Ruby (1/5)
"Tell me how every image shows bright red hair along with this color, yet my hair is bright orange after using Wildfire?"
— Nace (2/5)
"Absolutely love Manic Panic, been using it for years and i will never turn back. So excited to be red again"
— Laila (5/5)
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