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We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
Shade
Infra™ Red
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More Red Hair Dye Shades
GUILT-FREE GLAMOUR!®
Infra Red is a deep mahogany red dye that can even bring warm tones to virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde hair before use.
Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 4.483871 / 5 from 31 reviews.
Review topics: ["color","hair","red","tone","panic","pink"].
"I applied this over a faded black (read: deep brown), and it is one of the prettiest deep reds I've ever used! I love the red tint it gives to darker hair. One of my favorite things is it's something that's super work friendly, while still having fun with your look! *I received DYEhard Points for this review*"
— Phoenix S. (5/5)
"I love"
— Laurie T. (5/5)
"Stains everywhere so prepare to use sunscreen to get off bathtubs and counters but I mixed this with Rock n roll red and my hair is amazingly red I love it so much, my boyfriend loves it just as much"
— Betty (5/5)
"This was my favourite color but they changed the formula and now it fades so fast and also isn't a deep blood red but roses instead. So dissapointing. That was my signature red. . . I went around and brought as many as I could find with the old ingredients. I've now been trying to find other brands that look the same and nothing compares to the old colour. Please bring back the old formula. No red should have green in it. I've attached a photo of the ingredients from the old batch :( so sad. The new one doesn't compare."
— Tash (1/5)
"The process was really easy and my hair felt normal after, but the color was wayyyyyyyyyy lighter than in the pictures. I thought I was gonna have this beautiful dark dark red hair but instead I got a Semi dark red that looks pink on camera. It’s okay, I mean I don’t hate it but it’s not at all what I originally wanted. But points for how vibrant it is."
— Faith (3/5)
"Faded surprisingly quickly: I would rinse it - not even use shampoo - and the water would run bright pink. It went from blood red to tomato in about a week. It wouldn't stick to unbleached hair, but with bleached hair it was way too bright for what I was looking for; brighter than the packaging/the swatches on this page suggested. I selected this color bc the swatch used on the page for browsing colors showed it as a deep burgundy. I've heard raving reviews about Manic Panic so my expectations were higher than what I got. Overall, it's better than some other options out there, but not the end-all-be-all."
— Emily (3/5)
"Worked beautifully on my unbleached, very dark brown hair, giving a gorgeous purle-ish tone to it (not very visible but still pretty). When in sunlight the color was vibrant, dark red with pink/purple tones. It bleeds a ton when wet though, so mind your white t-shirts!"
— Ina D. (5/5)
"It took a long time for this color to get back in stock - if it goes out again I might have to try another similar color. I will say it didn't last as long at full vibrancy as I might have hoped, but it is still detectable a couple of months later. This could have been the stylist not applying heat. I have always enjoyed my InfraRed and it gets me compliments everywhere I go!"
— Susan E. (4/5)
"You changed your formula. This used to be a beautiful, orange red that resembled actual blood and you’ve ruined it. It’s now a shitty, pink-based red and I’m distraught as it’s bleeding from my head into the shower. This was me favorite— the only red I could find that wasn’t a synthetic pink red but a true red, and it’s ruined. Go back to the old formula. Severely disappointed. I’ve been using this brand consistently since 2007. Please go back to the orange base. Please."
— Rhiannon (1/5)
"Despite being advertised as a brown red and bringing warm tones, the dye was a strong purple red, being very cool toned. It also looked nothing like the hair level example photos of the dye. Overall pretty misleading on color. It’s a pretty purple red but not what I was looking for."
— Rose (3/5)
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