My Cart
We’ve got answers! Whether you’re a hair dye virgin or a total dye hard, we’ve got all the pointers you need to get the Instagram-ready color of your dreams.
Because we’re the OGs in colorful vegan and cruelty-free hair color. But if that’s not reason enough, our hair colors are free of harsh chemicals and fortified to condition your hair while you color. With each Manic Panic® color, you can get the DIY look without the damage. That’s color without compromise!
Before coloring your hair, you should perform a patch or strand test with your hair color or bleach to make sure you don’t have any allergic reactions. You can also see if you like the color before coloring your hair all over!
Yes and no. Some of our colors (especially neons, UVs, and pastels) work best on a pre-lightened base. If you want our signature intense color, we recommend lightening your hair to at least a level 7+ blonde. But we also have colors that give gorgeous colorful tints to dark hair. Each product on our website comes with hair swatches so you can see before and after results on light and dark hair.
Your base color is SUPER important since it affects the appearance of tones. If you apply blue pigment on top of a yellow-toned blonde, the results can veer toward a more teal or green hue. The whiter the hair, the truer the color tone. Before you color your hair blue, watch a tutorial by Mykey O’Halloran on how to avoid green tints!
Our semi-permanent formula lasts for about 4-6 weeks. But stronger formulas (like our Amplified collection) last longer because they contain 30% more pigment.
If you want to fight the fade for longer, we have color-safe shampoos and conditioners made specifically to maintain our hair colors. Use cool water when shampooing and try to wash hair only once a week (the more you wash, the faster the color fades). We also have dry shampoo to keep your color fresh on days when you skip a wash.
Shade
Shocking™ Blue
⌄
More Blue Hair Dye Shades
GUILT-FREE GLAMOUR!®
Shocking Blue is a dark cobalt blue hair dye. For best results, we recommend lightening hair to a very light cool-toned level 9 blonde or lighter. All semi-permanent blue hair colors can interact with yellow tones in bleached hair to create a green tint so make sure to do a strand test prior to applying all over to ensure you get the results you want! If you'd like to avoid a possible green undertone, you can add in a purple shade like Purple Haze to off-set this effect. When mixed with Pastelizer, Shocking Blue becomes a gorgeous steely, blue-grey pastel shade!
Tested on celebrities, not animals™.
dye like you mean it
Our semi-permanent hair colors shine brighter and bolder for much, MUCH longer than other dye brands.
Your hair, your vision, your way! Get a salon-quality dye job in the comfort of your own home.
100% vegan and cruelty free since ‘77. You can always count on Manic Panic to bring the Guilt-Free Glamour.
Overall rating: 4.647059 / 5 from 17 reviews.
Review topics: ["color","dye"].
"This has been my signature shade since 2024! This is the exact blue shade that I always wanted. It lasts so long and it's always so vibrant! For my hair length I used 1 container and it will last me almost 2 weeks before I need to refresh it! I am a dyehard member and will be earning points for my honest review!"
— Katlyn B. (5/5)
"the color is simply perfect, and never damage my hair"
— Mayra L. (5/5)
"They were smaller than intended but other than that great!"
— Brooke (4/5)
"Arrived cracked and the dye spilled everywhere"
— Katheryne (1/5)
"the color stays for long, and is so cool I really love it"
— May (5/5)
"Love this stuff"
— Veronica (5/5)
"Colored my bundles and made a wig. I absolutely love the color. I’ve gotten so many compliments wearing my wig."
— Kyeisha (5/5)
"Love!"
— Joseph E. (5/5)
"Rated 5 stars without comment"
— Anonymous (5/5)
"Rated 5 stars without comment"
— Anonymous (5/5)
Sign up for exclusive Dye Hard community perks: content, tips, discounts, and more!
