Amethyst Ashes is a smoky grey hair dye with cool purple tones. For the most radiant results, we recommend lightening hair to the lightest level 10 blonde before use. Pastels/Greys/Toners contain less pigment than our vivid shades and will fade from your hair faster.
To commemorate our 40 year “Manniversary" in 2017, we ran a contest to name our new shade. AMETHYST ASHES was selected from the thousands of entries.
Tested on celebrities, not animals™.