Not what I expected "My hair was definitely on the darker side, so I can't dock too many points, but this isn't really what was shown in the pictures for my hair color. Application was quick and easy. I love blue-purples, so I was excited when I saw the reviews of people complaining it was too blue. I didn't expect mine to come out more red than anything else." — Makayla (3/5)
Blue "Was going for a cool toned purple but got Smurf blue instead, not a hint of purple in sight even tough my hair was a lvl 8/9 blond with slight pink undertones first. Did 2 applications but made no difference. It is a pretty vibrant blue tough so guess I’m rocking the Smurf look for now🤷:female_sign:" — Sophie (2/5)
Love this color but it fades fast "I love this color! I dye my hair to almost white it gives it a beautiful purple/blue color. I have used it for years. I just wish i didn't have to color my hair every week to keep it the beautiful color i get when its first done. If your hair has yellow or orange it will have a more blue color." — Geneva (5/5)
Not purple at all "my friend bought this expecting purple and she got straight up blue, i understand theres blue undertones but , theres no purple at all, please fix this in the future" — Skibidi G. (1/5)
BLUE "This is blue. Not blurple, just straight up blue. I like blue toned purples. I strive for blue toned purples but there is no purple in this. Great dye just not the right color." — Lee (3/5)
Not Purple "I ordered purple color for my hair and was unpleasantly surprised to find that my hair is blue once I rinsed. Will not be ordering again." — Kylie W. (2/5)