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Electric Amethyst AMPLIFIED is a bright purple hair dye with violet/blue undertones. For best results, always use semipermanent hair color on pre-lightened level 7/8 blonde before applying. This color dilutes to a gorgeous lilac on platinum hair when mixed with softer shades or Pastelizer! Want to deepen it? Just add tiny drops of Raven!
Our Amplified Color formula contains up to 30% more pigment than it's classic counterpart!
Want to add matching cosmetics? We also offer Electric Amethyst™ as a Lethal™ Lipstick.
WEAR IT LOUD®
Tested on celebrities, not animals™.