A question we get quite frequently is \u201chow did you so effectively tap into the gay market?\u201d and, we have to be honest when we say, we take offense to this. In the wake of other beauty supply companies \u201ccoming around\u201d or \u201cadopting tolerance\u201d to avoid being boycotted by normal humans and to expand their market to the LGBTQIA community, we think it is the opposite of acceptance and equality, and is, instead, a sickening sales tactic.\nSince the 1970s, Manic Panic\u00ae has been the name of colorful hair dyes that allow people to express themselves. We have always adopted the policy that there is no point to fitting in when you can stand out instead. And, in doing so, we embrace all people and believe that everyone has the right to express themselves \u2014 so long as it doesn\u2019t come at the expense of animals, of course! We have never excluded any type of person and have always celebrated individuality, no matter who you are. After all, our differences are the spice of life!\nSo, sure, we could exploit movements like Pride month to target our lesbian, bi-sexual, gay, trans, queer, inter-sex, or asexual customers, but why would we? Every month is pride month here at Manic Panic and everyone is, and always have been, welcome here! In today\u2019s post, we will attempt to give some advice to those who are struggling to adopt an inclusive view or need some pointers on how to be an ally for all people.\nAnd, as a side note, we\u2019d like to mention that this article is meant to help, but is not an all-inclusive \u201chow to overcome your bigotry to make sales\u201d how-to guide. This is simply a reflective attempt to qualify what we\u2019ve always just done.\nLive in color.\nLife is too short and beautiful to live in black and white. Express yourself and your individual point of view with some color. At Manic Panic, we love semi-permanent hair color because we know that moods change with the stars and your hair color should too. We also know that attempting to label and define everything on a scale of black to white is just so\u2026.. Confining. Restrictive. Boring. Hateful. Love, like life, is fluid, it ebbs and flows, it comes and goes. Your hair color should too!\nTakeaway: toss your labels in the trash and celebrate outside of your own thoughts. Uniqueness is what makes life worth celebrating!\nCheck yourself.\nThis is big, listen closely. You have to identify your own internal bias and be honest about it. We were all raised a certain way, but you can only blame ignorance for so long. It is 2019 and people know better, the information is there. The only way to be ignorant is to choose to be, and that\u2019s just hateful.\nBeing an ally is not a noun, it is a verb. It requires constant action. Correcting ill behaviors and consistently advocating for those you care for. The thing about oppression is that it is as constant as your heartbeat. It never rests and nor shall you. Being an ally is not stating your support, donating to the cause, or having an LGBTQIA friend. Being an ally is not retreating into your privilege when it is convenient or easier.\nThe days of \u201cBEing the change you want to see\u201d are gone, and now is the time for action. Look within yourself and identify the things you think, do, or say that express your bias and only serve to perpetuate hate.\nDon\u2019t target groups.\nHere\u2019s why we think we have been the unofficial LGBTQIA cosmetic company for decades - we have never singled this community out. At Manic Panic, we have always welcomed anyone and everyone who wants to make a statement or sport brightly colored hair (oh, and lips and nails too!). We didn\u2019t have to make a commercial flaunting the fact that we are an inclusive company because it\u2019s just understood. We\u2019ve never had to advertise that Manic Panic supports the LGBTQIA community because our customers already know. As we\u2019ve said, we have never excluded anyone. So, in the height of racial movements, feminist agenda, Pride month, and political unrest, here we are just waiting to color your hair.\nThe power of inclusiveness cannot be understated. A feeling of belonging and acceptance is what people seek more than anything. And, as we all know, actions speak much louder than words. We hope this has helped answer some questions and allowed you to identify where Manic Panic differs as a company. If you are ready to live in color and give inclusivity a try, find the Manic Panic hair color that suits you and color up! Our products are as human-friendly as they are animal-friendly! Check us out on Instagram to get ideas and inspiration from our Manic Panic community!